PTAC - Capability Statement - Writing for Impact

Event Promo Photo For PTAC - Capability Statement - Writing for Impact

February 15, 2022 • 9:00 AM - 11:30 AM

Virtual with Zoom
Zoom
Everett, WA, WA 98204
United States
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Cost
No Cost

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Are you attending Alliance Northwest on March 10th?

If so, does your Capabilities Statement convey the value you bring to government agencies? If the answer is no, then this workshop is for you. A Capability Statement is a marketing tool when you are networking and developing relationships with local, state and federal government agencies. Be prepared to create or improve your firms capabilities statement. Sandy Bjorgen will be leading us through an exercise of writing for impact and being memorable as well as how to convey the benefit of working with your firm.

We will also share suggestions for the following elements:

  • Opening Statement - Is it compelling? Do you want to read further?
  • Distinctive Core Competencies
  • Differentiators
  • Key Personnel Experience (new firms)
  • Past Performance (established firms)
  • Testimonials
  • Contact Information
  • Appropriate Codes and Certifications Creating a Capability Statement which answers the question "WHY YOU" instead of the incumbent or competition takes practice.

 

This workshop is a must if you are meeting with government agencies on March 10th at Alliance Northwest. Please join us on February 15th to learn more about writing for impact.

Registration Link: https://washingtonptac.ecenterdirect.com/events/852953?embedded=0