Ready to Win More Government Contracts? It Starts with Marketing

Success in government contracting includes making a memorable first impression, communicating value, and building relationships that lead to opportunities. 

Back by popular demand, Washington APEX Accelerator is joined by communications expert and owner of Improv-Able Results, Sandy Bjorgen, to offer a three-part workshop series designed to help firms market with confidence. Attend one workshop or the full series. 

Step 1: Capture Attention with an Unforgettable Elevator Pitch

August 13, 2026 | 9:00–11:00 a.m. PDT
7 Seconds to Impact – Create Extraordinary Elevator Pitches 
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You only get one chance to make a first impression. 

Whether attending a networking event, meeting with a government agency, or participating in a matchmaking session, a solid elevator pitch can open doors,  or close them. 

In this engaging workshop, learn how to: 

• Create a clear, concise, and memorable elevator pitch.
• Adapt your message for different audiences and opportunities.
• Deliver your story with confidence and impact. 

Leave with a polished introduction that makes decision makers want to hear more. 

Step 2: A Powerful Capability Statement Tells

September 9, 2026 | 9:00–11:00 a.m. PDT 
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A Capability Statement is often the first marketing piece a government buyer sees. Does it clearly answer the question, "Why should we choose you?" 

Learn how to create or improve a valuable business development tool. Attendees will discover how to write with impact while highlighting strengths, experience, differentiators, certifications, and past performance. 

Step 3: Build Relationships That Lead to Contracts

October 7, 2026 | 9:00–11:00 a.m. PDT
Networking Know How 
CLICK HERE TO RSVP (requires Neoserra login)

Government contracting is built on relationships.

Businesses that win contracts know how to confidently introduce themselves, build trust, and stay connected long after the event ends.

In this interactive workshop, learn how to: 

• Prepare for networking and matchmaking events.
• Start meaningful conversations with confidence.
• Build rapport with agency representatives and prime contractors.
• Follow up effectively and develop lasting professional relationships.

Networking isn't about collecting business cards. It's about creating opportunities. 

Three Workshops. One Powerful Strategy.

These workshops are designed to work together as a complete government contracting marketing toolkit or can be taken as a stand-alone.

• Craft a compelling elevator pitch
• Develop a killer Capability Statement
• Build networking skills that create meaningful business relationships.

Seats are limited. Register today and start building your government contracting marketing strategy.