Holiday Ready: Holiday Marketing Strategies for Small Businesses
The Stanwood Commerce Alliance, in partnership with the Washington Small Business Development Center (SBDC) and the City of Stanwood, is proud to present Holiday Ready: Holiday Marketing Strategies for Small Businesses—a FREE three-part business training series designed to help local businesses prepare for the busiest shopping season of the year.
Each workshop will take place from 3:00–4:30 PM at the Stanwood Library. Attend one workshop or join us for all three!
September 14 – Holiday Marketing Strategies to Increase Customer Traffic
Get your business ready for the holiday rush!
The holiday season brings countless opportunities to connect with both new and returning customers through seasonal promotions, community events, local partnerships, and creative marketing.
During this FREE business training, you'll learn practical, low-cost strategies to increase your business's visibility and drive more customers through your doors this holiday season. Whether you own a retail shop, provide a service, operate a restaurant, or run another type of small business, you'll leave with actionable ideas you can put to work right away.
Monday, September 14
3:00–4:30 PM
Stanwood Library
FREE to attend
Come ready to start building a holiday marketing strategy that gets your business noticed!
September 21 – Holiday Marketing That Converts: Social Media, Content & Customer Engagement
Posting about your business is one thing—getting customers to take action is another!
The second workshop in our FREE Holiday Ready Business Training Series focuses on turning your holiday marketing efforts into actual sales, bookings, and customer engagement.
Learn how retail and service-based businesses can effectively use social media, email marketing, online listings, engaging content, and customer communication to reach the right audience and encourage them to take the next step.
Monday, September 21
3:00–4:30 PM
Stanwood Library
FREE to attend
Walk away with practical ideas for creating holiday marketing that doesn't just get seen—it gets results.
September 28 – Turning Holiday Customers into Year-Round Customers
The holidays may bring new customers through your doors—but how do you keep them coming back after the season ends?
Our third and final FREE Holiday Ready Business Training is all about turning seasonal shoppers and clients into loyal, year-round customers.
Participants will learn strategies for creating memorable customer experiences, capturing customer information, following up after a purchase or service, measuring marketing success, and building customer retention into their business strategy.
Monday, September 28
3:00–4:30 PM
Stanwood Library
FREE to attend
A successful holiday season isn't just about December sales. Join us and learn how to use the holiday rush to build relationships that benefit your business long into the new year.
