Capabilities Statement - Writing for Impact

Event Promo Photo For Capabilities Statement - Writing for Impact

August 24, 2022 9:00 AM - 11:30 AM

Cost
Free Virtual Event!!

Date: 8/24/22

Time: 9:00 AM - 11:30 AM (PDT)

Status: Full - 6 on the wait list Registration

Deadline: 8/24/22 8:00 AM (PDT)

Fee: No Fee Point of

Contact: Cara Buckingham (425) 248-4223

Program Format: Online Meeting (Live)

Training Topics: Government Contracting

Description: Does your Capabilities Statement convey the value you bring to government agencies? If the answer is no then this workshop is for you.

A Capability Statement is used as a marketing tool when you are networking and developing relationships with local, state and federal government agencies. The ability to market your firms strengths through a capabilities statement is one of the first steps in being successful with government contracting. Be prepared to create or improve your firms capabilities statement. Sandy Bjorgen will be leading us through an exercise of writing for impact and being memorable as well as how to convey the benefit of working with your firm. We will also share suggestions for the following elements:

  • Opening Statement - Is it compelling? Do you want to read further?
  • Distinctive Core Competencies
  • Differentiators
  • Key Personnel Experience (new firms)
  • Past Performance (established firms)
  • Testimonials Contact Information
  • Appropriate Codes and Certifications
  • Creating a Capability Statement which answers the question "WHY YOU" instead of the incumbent or competition takes practice.

Please join us on August 24th to learn more about writing for impact.